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Category “Marketing”

Why you suck at Social Selling

Attention social media people; this is a great accelerator for your personal brand. Marcel Santilli has put together a presentation that would meet all of Seth Godin’s holy grail of “good” PowerPoint (see Really Bad PowerPoint). In a breezy series of clicks you’ll collect a lot of powerful ammo for projecting your brand in the social networks of today’s Internets. I really enjoyed this SlideShare.

“Life is not a sequence of waiting for things to be done.”

Ze Frank proclaims “An Invocation for Beginnings.” This man is a master! Give us more, Ze.

Catvertising

It seems a much better approach than dogvertising.

Google Kicks Search into High Gear

The iconic Dylan film of “Subterranean Homesick Blues” is turned on its head for the introduction of Google Instant. The new Google search looks like a game changing step to me. I’m amazed by its speed.

The Truth About Social Media: It’s Here to Stay

Owing to phenomena like Facebook (which has more members than the United States has people) is the undeniable fact that social media is not a fad. I’ve been promoting the use of social media at my work as a marketer but it’s still hard to convince many people of its importance. I’m constantly surprised by how many folks still think in terms of the one-to-many broadcasting model. Although I’m getting long in the tooth, too many of my contemporaries won’t give it the time of day. They probably never will; too bad for them.

Thanks to my friend Steve at smays.com for the tip.

Augmented Reality in Retail

Interesting use of technology. I really like the Lego box! [From Retail’s BIG Blog.]

Old Spice Ad Revisted

Two folksingers sing the lines from the Old Spice commercial I blogged about previously to John Denver’s “You Fill Up My Senses.” The two say they wanted to set “the text of the most romantic video to the tune of the most romantic song.” I’m not sure it qualifies for “most romantic song” but the ad still rocks.

[From AdFreak.com]

The Man Your Man Could Smell Like

I fell out of my chair and rolled on the ground laughing the first time I saw this ad. This is one the best viral ads I’ve seen in years. And if you have the time, don’t miss the new Old Spice website.

A true gentleman knows
that a woman should smell like butterflies and salt taffy
and that a man
should smell like jet fighters and punching…
Smell like a man, man.

More hilarity follows the link. Good on ya, Old Spice.

Two Rain City High Schools In Video Face-off

I was watching the Rachel Maddow Show just before the turn of the year and she presented these two videos. They were created by two rival Seattle-area high schools. The first video presents the rockin’ OutKast tune Hey Ya, lip-synced by everyone of the students at Shorecrest. It’s amazing and irresistible. Go watch.

The second video is from rival high school, Shorewood, lip-syncing Hall and Oat’s You Make My Dreams Come True. The students work very hard to beat out their competition; can you tell what they did besides making the video one, long tracking shot?

Newsvine has a place where you can vote for your favorite; so why not?

Art & Copy

“Advertising makes food taste better, makes cars run better, it changes the perception of everything.” Art & Copy is a new documentary about the advertising industry and the creativity of the people behind it. The interviewees are a who’s who of the ad business in the past 20 years: Lee Clow, Dan Wieden and David Kennedy, Rich Silverstein and Jeff Goodby, Phyllis K. Robinson, Hal Riney, George Lois, Mary Wells. An impressive list by any measure. Aas a guy who spent a certain amount of my life in their offices I am looking forward to seeing this.

But it’s clearly a love / hate thing for me. The crassness of advertising and the straight-up way it sells a proverbial ice box to Eskimos has always been an ethical dilemma. We are a nation of merchants and these are the people that get you into stores. I think that Americans¬† have always loved and venerated advertising as a point of cultural unity. We share the stories of ads around the water cooler and, to our shame, we allow it to rule our minds, our lives and pocketbooks.

But it appears that this movie is a celebration of the creators’ love of their work and I suspect their own ambivalence. To quote some copywriter of the past, “Look for it at a theater near you.”