The iconic Dylan film of “Subterranean Homesick Blues” is turned on its head for the introduction of Google Instant. The new Google search looks like a game changing step to me. I’m amazed by its speed.
Category > Marketing
The Truth About Social Media: It’s Here to Stay
Owing to phenomena like Facebook (which has more members than the United States has people) is the undeniable fact that social media is not a fad. I’ve been promoting the use of social media at my work as a marketer but it’s still hard to convince many people of its importance. I’m constantly surprised by [...]
Augmented Reality in Retail
Interesting use of technology. I really like the Lego box! [From Retail's BIG Blog.]
Old Spice Ad Revisted
Two folksingers sing the lines from the Old Spice commercial I blogged about previously to John Denver’s “You Fill Up My Senses.” The two say they wanted to set “the text of the most romantic video to the tune of the most romantic song.” I’m not sure it qualifies for “most romantic song” but [...]
The Man Your Man Could Smell Like
I fell out of my chair and rolled on the ground laughing the first time I saw this ad. This is one the best viral ads I’ve seen in years. And if you have the time, don’t miss the new Old Spice website.
A true gentleman knows
that a woman should smell like butterflies and salt taffy
and [...]
Two Rain City High Schools In Video Face-off
I was watching the Rachel Maddow Show just before the turn of the year and she presented these two videos. They were created by two rival Seattle-area high schools. The first video presents the rockin’ OutKast tune Hey Ya, lip-synced by everyone of the students at Shorecrest. It’s amazing and irresistible. Go watch.
The second video [...]
Art & Copy
“Advertising makes food taste better, makes cars run better, it changes the perception of everything.” Art & Copy is a new documentary about the advertising industry and the creativity of the people behind it. The interviewees are a who’s who of the ad business in the past 20 years: Lee Clow, Dan Wieden and David [...]
Changing Your Company’s Brand
Laurent Pacalin, chief marketing officer of FICO, the company I work for has an interesting post on “Branding as a refocusing exercise.” We recently made the move from our old name to this new, more recognizable one.
“March 10, 2009: In the interest of clarity and consistency, Fair Isaac Corporation today announced that it has officially [...]
Boone Oakley Advertising Website
If you go to www.booneoakley.com you are in for a surprise. This is the website for a “daring agency for those who dare to do daring work.” Well and good, I say. But I was gobsmacked when the URL brought me to YouTube and the video you see above.
This Charlotte, North Carolina, outfit has created [...]
The Day the Media Died
L. McDuff takes the piss out of “old” media in this celebration (dirge?) about the change social media has wrought. Titled Mad Avenue Blues, McDuff says the parody of Don McLean’s famous song “is about the media/advertising world and the impact to the traditional models brought about by the accelerating migration to digital.”
[To the tune [...]
