Social media; fad? Hardly. Generation Y will outnumber Boomers by 2010 as the largest generational group. 96% participate in social networks. The ramifications are staggering, folks. Get ready for a new way of communicating. Social media means we will get our news and our products from new channels. Bye, bye, evening paper and TV; hello Facebook and Hulu.
Successful companies should act more like Dale Carnegie and less like David Ogilvy. Listening first, selling second.
Successful companies in social media act more like party planners, agregators, and content providers than traditional advertisers.
Via Podcasting News